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New Fundraising Code of Practice

The Fundraising Regulator is urging organisations to make final preparations for implementation of new code

This is the first major redraft of the code in almost a decade, following a consultation in autumn 2018. Improvements have been made to style, presentation, clarity and accessibility to make it easier for fundraisers, charities and third-party organisations to understand the standards expected of them when fundraising.  

Fundraising organisations should ensure that their fundraising materials, training and policies are updated to reflect the standards in the new code. To help with the transition, the Fundraising Regulator has produced a mapping document and deletions and mergers log to show where old rules and sections have moved to, which will be available online until November 2019.

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Instagram launches donate sticker feature in the UK

 

The donation sticker on Instagram Stories allows nonprofits and their supporters to create a 24-hour fundraiser on the social media platform

Instagram has made its donation sticker feature available in the UK, after it launched in the US earlier this year. 

Eligible nonprofits will be able to create an Instagram Story, add the donation sticker and start raising money for a cause, 100% of the money raised goes to the charities supported.

Aibhinn Kelleher, strategic partnerships manager, Social Impact team at Facebook EMEA said: “All over the world people are using Instagram to raise awareness of the causes that matter to them. Now with donation stickers for Instagram Stories, people have a really easy way to support these causes, while also directly raising money.

 

“As well as helping organisations reach new audiences, with 100% of all money raised going straight to the organisation, the Instagram donation sticker should be a valuable tool for the charity sector. We can’t wait to see the creative ways that people use Instagram to support the causes they care about.” 

Celebrities have helped to launch the feature on the platform, with Fearne Cotton supporting CoppaFeel! Jameela Jamil and Munroe Bergdorf supporting Mermaids UK, Tom Daley the Brain Tumour Charity, Chessie King with The Cybersmile Foundation, Jim Chapman with WWF UK and Zoe Sugg with Mind. 

For charities to be able to take donations, they must be on board with Facebook Payments service, by linking the Instagram profile with its Facebook page, and converting the profile to a business one. 

 

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